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Mis-AD-ventures : episode 2

Another ad struck me the other day as a prime example of stupidity and sheer carelessness in planning.

The Hyundai ad for their i20 model has the tagline, “While others change the rules, I change the game.”
I wonder if anyone in the publicity department of the company, let alone the agency responsible for dreaming up this beauty even thought about what the line meant. What does it mean? That while others cheat, I cheat even more? That while others play unfairly, I act like a cry baby and refuse to play a game I’m losing at? I can almost imagine a 5 yr old throwing a tantrum and refusing to complete the game of foosball he’s losing. “I wanna play cops and robber now! Waaahhh!”

In their plainly visible, desperate attempt to sound cool, not one of the “media consultants” bothered to understand the meaning of the words they strung together.

The new i20. For cheaters and cry babies everywhere. lol


About hbhatnagar

I need to fill this up with much better content than I had populated it with earlier. Why I write a blog maybe? I started blogging in 2009 or thereabouts. I was a newly turned atheist and wanted to converse with others of the same persuasion. We're not exactly a big population group in India! It didn't go very well and I sort of lost interest, posting a few things now and then. I got a lot more regular over the last few months and have been posting almost daily since February '15. There were many reasons why I gradually became more regular in posting, but one way or the other, here I am! So this blog has taken shape, being at different points in time my showcase, my comedy club, my art gallery, my book club, my therapist, my close friend, my innermost self....but always my little corner of the world. You are all welcome to visit and I hope you stay awhile! A few points about me because I don't want to lead anyone on(and trust me this does become an issue more often than I'd care to admit). I'm Indian, the brown-skinned variety; if race, ethnicity or skin colour is an issue, you don't have to get to know me any more than what you see on my blog. I'm 40, so if age is an issue, please be informed accordingly. I was a doctor, an ophthalmic surgeon for 10 years before I quit practice.


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